The 100 Safest Days of Summer Starts Now
Premier’s Safe Choices Challenge is a weekly campaign designed to encourage teens and families to build safe driving habits during the “100 Safest Days of Summer” — the time between Memorial Day and Labor Day when crash risks for teen drivers increase nationwide.
Join the Safe Choices Movement
Every safe drive starts with a choice!
The Safe Choices Pledge is the first step in our Safe Choice Challenge – powered by the 100 Safest Days of Summer Campaign.
By taking the pledge, you are committing to make positive decisions behind the wheel and to follow Premier’s Golden Rules.
- Don’t Tailgate
- Don’t Drive Too Fast for Conditions
- Never Drink and Drive
- Don’t Drive Distracted
- Always Wear Your Seat Belt
Safe driving isn’t about being perfect. It’s about making smart choices every time you get behind the wheel.
This summer, we’re challenging students, parents and community members to join a movement focused on building safer habits, stronger decision-making skills and a culture of responsibiity on our roads.
The Pledge
Drive Smart. Stay Safe. Save Lives.
Premier's Golden Rules
Small Choices. Big Impact.
The 100 Safe Choices Challenge
What if we focused less on mistakes and more on the positive choices that help keep everyone safe?
That’s the idea behind the 100 Safe Choices Challenge.
Throughout the summer, we are encouraging students, families and community members to track safe choices they make behind the wheel. Every time you buckle up, put your phone away, leave extra following distance, slow down for conditions, yield to a pedestrian or help a driver stay focused, you’re making a safe choice.
Those choices add up.
Our goal is simple!
Can we Reach 100 Safe Choices each Week?
Actually, we think our community can do much more than that.
Each week, we’ll feature a different Safe Choices Challenge focused on important driving habits such as:
- Seat Belt Safety
- Phone-Free Driving
- Passenger Power
- Sharing the Road
- Speed Management
- Weather Wise Driving
- Night Driving Awareness
- And more!
At the end of each week, we’ll ask: How Many Safe Choices Did You Make This Week?
Safe Choices Deserve Recognition
Participate to Win!
Student participants will have opportunites to win:
- Gift Cards
- Premier Swag
- Community Sponsor Prizes
- Special Recognition
Together, we can build safer habits, stronger drivers and a safer community – one choice at a time.
Official Rules & Participation Information
Eligibility
The Premier Safe Choices Challenge is open to students, graduates, parents, and community members who wish to promote safe driving habits and positive decision-making.
Participants under age 18 should have parent or guardian permission to participate.
No Purchase Necessary
No purchase, payment, or enrollment is required to participate in the Premier Safe Choices Challenge or to be eligible for prize drawings.
Safe Participation
Participants are expected to follow all traffic laws and engage only in safe and lawful behavior.
Never use a mobile device while actively driving to participate in challenge activities, submit forms, take photos, or record videos. All submissions should be completed while safely parked.
The purpose of this challenge is to encourage positive driving habits and safe choices—not to encourage risk-taking or unsafe behavior.
Weekly Challenges
Weekly challenges are intended to promote awareness, discussion, and positive driving habits. Participation is voluntary.
Challenge themes may include:
Seat Belt Safety
Distracted Driving Prevention
Passenger Awareness
Speed Management
Sharing the Road
Weather and Night Driving
Other traffic safety topics
Premier Driving School reserves the right to modify challenge topics, schedules, or participation requirements.
Prize Drawings
Eligible participants may be entered into random prize drawings throughout the campaign.
Prize types, quantities, and drawing schedules may vary.
Winners will be selected at random from eligible entries received during the designated challenge period.
Prizes have no cash value unless otherwise specified.
Photos, Videos, and Recognition
Participants may choose to submit photos, videos, comments, testimonials, or other content as part of the challenge.
By submitting content and granting permission, participants authorize Premier Driving School to use submitted materials for educational, promotional, and community outreach purposes.
Participants may decline media recognition and still participate in the challenge.
Privacy
Information collected through challenge forms will be used solely for administering the campaign, communicating with participants, recognizing winners, and promoting traffic safety initiatives.
Premier Driving School does not sell participant information to third parties.
Student Ambassadors
Additional parental permission may be required for participants serving as Student Ambassadors.
Ambassador opportunities may include leadership activities, event participation, social media involvement, and community outreach efforts.
Right to Remove Entries
Premier Driving School reserves the right to remove, disqualify, or reject entries that:
Contain inappropriate content
Promote unsafe behavior
Violate traffic laws
Misrepresent participation
Conflict with the purpose of the campaign
Our Mission
The Premier Safe Choices Challenge exists to encourage positive driving habits, responsible decision-making, and safer communities.
Every safe choice matters.
Small Choices. Big Impact.
Drive Smart. Stay Safe. Save Lives.